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$1.5m Growth in Email & SMS Revenue YoY
PROJECT OVERVIEW
BionicGym is a science-backed wearable cardio device for people who want to take their health into their own hands. The company held a substantial database of interested people and customers who needed to be more engaged regularly and struggled to use the product consistently.
THE CHALLENGE
TO CAPTURE MORE REVENUE, THEY NEEDED A TRUSTED PARTNER WITH A PLAN TO:
Increase the rebuy rate to engage customers longer with the product
Increase the LTV to create sustainable growth opportunities for the business
THE SOLUTION
MEASURE TWICE, CUT ONCE
Collaboratively, the Thrivelia and BionicGym teams dived into past solutions and the flows infrastructure to find out if there were underlying extra conversion opportunities. Furthermore, the brand started to message regularly both their leads and customers.
THE STRATEGY
KICKSTARTING THEIR RETENTION MARKETING JOURNEY
Vigorous research of the underlying benefits, drop-off points, and unanswered questions to understand the market and the buyer personas.
A continuous A/B testing phase, which we update every 7 to 30 days across flows, campaigns, and lead magnets.
We Implemented a new look and feel to the brand, suited for its positioning.
Created flows to recognize and capture extra steps of the buying journey, such as browse abandonment, added-to-cart, and site abandonment flows.
We mapped and timed the new welcome and adjusted the abandoned flow to fix the previous overlap interference.
Build a mobile app from scratch.
Set up best deliverability practices to become more visible and reach more people outside the promotion and spam folders.
Create conversational logic in email & SMS that got the brand closer to the list.
THE RESULTS
FROM 10% TO 65.7% OF REVENUE IN PEAK PERIOD THROUGH EMAIL & SMS IN LESS THAN 6 MONTHS
Through mutual trust and leveraging the brand assets, such as its high-quality images, information and community, we turned the email & sms channels into reliable business assets.
15%
GROWTH
from SMS
11.7%
CONVERSION
welcome flow
20.1%
CONVERSION
saved abandoned carts
256%
INCREASE
open rate
300%
GROWTH
from email