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HOW PULSETTO ACHIEVED A +196% LIFT IN AUTOMATED REVENUE AND HIT A $1M DAY
ON BLACK FRIDAY
BEFORE THRIVELIA IT WAS CHAOS...
Before Thrivelia it was chaos—disorganized strategy, missed low-hanging fruit. Within the first months we 8×’d campaign orders on last-click... Your team brought the creative, holistic content approach we lacked and adapted calmly to our rapid growth.
MATAS KEMZURA,
CGO
Pulsetto
THE CHALLENGE
DELIVERABILITY HEALTH AT 68%
with no DMARC policy in place.
OVERUSE OF “FULL‑LIST” BLASTS
driving a 0.97% CTR and risking domain reputation.
MISSING SMS FLOWS
(e.g., Welcome, Abandoned Cart, Browse).
UNTESTED/UNDER‑OPTIMIZED FLOWS
Welcome over‑indexed on revenue while Cart/Checkout/Browse and Post‑Purchase were underperforming.
THE SOLUTION
What We Did
Implemented DMARC (p=reject) with SPF/DKIM validation, moved to engagement‑tiered segmentation (30/60/90‑day), and introduced send‑time and frequency guards (smart send, dynamic exclusions) to stop broad blasts.
Also added Google Postmaster monitoring and tightened blacklist hygiene.
What Happened
THE FLOW ENGINE
What We Did
Rebuilt the Welcome, Abandoned Cart, Checkout, Browse, and Post‑Purchase programs; paired SMS at high‑intent moments (cart/checkout/post‑purchase); unified offer logic; added social proof, FAQ blocks, and quiz‑based personalization. Extended sequences to 5–10 messages where viable and shortened time‑to‑first nudge in recovery flows.
What Happened
LIST GROWTH THAT FUELS LTV
What We Did
A/B tested Alia pop‑ups (mystery offer, smart trigger, countdown, mobile‑first, animation), split desktop vs mobile, and removed on‑popup education to reduce friction.
What Happened
CRO & CAMPAIGN‑TO‑LANDER CONTINUITY
What We Did
Standardized benefit‑first hero blocks, added proof stacks and FAQs on landers, matched email promise to page hierarchy, and sequenced warranty/app/gel upsells by intent stage. During peak periods we combined designed + founder plain‑text sends and used Smart Send Time to compound inbox placement.
What Happened
WHAT’S NEXT
IMPLEMENTATION CHECKLIST
DELIVERABILITY
MARC (p=reject) live; SPF/DKIM validated; Google Postmaster added; blacklist hygiene; tracking pixel placement review; send‑time scheduling set to dynamic; suppression of retention.com audiences from live sends.
SEGMENTATION
30/60/90‑day engaged tiers; VIP/high‑intent/SKU cohorts; dynamic exclusions for over‑messaged non‑clickers; sunset rule (e.g., 10 sends/180d no‑engage).
FLOWS
Welcome, Cart, Checkout, Browse, Post‑Purchase rebuilt; SMS injected at high‑intent steps; unified offer logic; social proof + FAQs + quiz personalization; extended sequences to 5–10 where viable.
POP‑UPS (ALIA)
Mystery Offer + Smart Trigger winner; mobile/desktop splits; animation over static; full‑screen layout; no‑education variant; countdown tests.
OPS
Consolidated locales (EU/UK/US), fixed currency/translation issues; protected active app users from promotional fatigue; targeted churned app users with education; monthly plan reviews and creative angle library.