Also known as Menopause Tea & Menotypes
From $372,269 to

$704,795 in 30 days
How we added $332,526 to maximise VoomVaya's CRM strategy
THE RESULTS
90%+
growth in 30 days
4,690%+
subscribers
in 90 days
$238,500
growth in flows
in 30 days
300%+
opt-in rate increase
$64,328
record promo sales in 8 days
Trayan and his team at Thrivelia are one of the most dedicated agencies we’ve had the pleasure of working with. They’re constantly split-testing all our flows, optimizing email subject lines and copy and have week-on-week improved our overall email performance.
Trayan is also full of great ideas and strategies: his checkout popup flow became our highest earning flow, his SMS campaigns generated a $3+EPL and his VIP club email strategy led us to our most successful birthday sales ever!
Not to mention he’s a great guy to work with! Highly recommended!
HUNG NGO
Co-founder VoomVaya
PROJECT OVERVIEW
VoomVaya harnesses the power of natural ingredients to relieve women from the horrible symptoms of menopause so they can feel healthy and rejuvenated once again. The brand already leveraged meta and advertorials, but its email program was lacking in performance.
THE CHALLENGE
Increase the LTV through increasing AOV and optimising the number of orders per person from one to two and beyond.
Capture more revenue of the traffic into email leads and convert them.
THE SOLUTION
FORMS
50% CONVERSION RATE
We mapped out their advertorial landing pages by country (Canada and the United States), product, and type to achieve a 50% conversion rate.
ONE POPULAR
TABUS
is showing a form on the cart page. However, by leveraging exit intent, we managed to capture more recipients who were about to leave the website and turn them into customers.
CONVERSION
RATE TO 30%
We vigorously tested the visuals, animations, timing and copy to increase the main pop-up conversion rate to 30%.
FLOWS
Post-purchase: We personalized the post-purchase journey by product bought. Due to the nature of the business and leveraging zero-party data, we knew people had different menopausal symptoms that required different products, habits, and solutions.
We created a replenishment flow that leverages Klaviyo’s AI and the brand’s history to incentivize a repeat purchase.
Uplifted the old design of the brand into a modern, sleek one-stop menopause solution.
Additional flows such as site abandonment, VIP customer, and funnel-specific opt-ins were added.
SEGMENTATION
This brand was not leveraging their website activity, only email activity.
We created an unengaged segment to exclude from the campaigns.
Added in-flow exclusion segments to personalise further every message without overlaps.
SMS
We leveraged postscript and created an omnichannel strategy that leveraged both the website and the email list to grow their SMS presence.
Created a freebie solution that automatically was added to the first purchase.
Uplifted the old design of the brand into a modern, sleek one-stop menopause solution.
Kept a high sentiment of a newly established channel through RFM segmentation
CAMPAIGNS
We created a monthly calendar that had segment-specific content.
Created an early access opt-in strategy, which not only turned into their biggest sales event ever but even incentivised people to reply and engage further.
Ran a promotion every 4 to 6 weeks.