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In August, one of our wellness clients uploaded a list. It was an ordinary decision: a partner list, properly opted in, the kind of upload brands make every month without thinking about it. Within days, 74% of their Gmail sends were landing in spam. The repair took weeks. Every one of those weeks was a week not spent building the sender reputation the brand needs for November, and there is no way to buy that time back. This article is the plan we now run across roughly 28 act