Email, SMS & Lifecycle Marketing Services

WAYS TO WORK TOGETHER

Retention and lifecycle marketing for ecommerce, subscription and SaaS brands worldwide. Whether you need an ongoing team or help with a specific challenge, the work starts with your customers and commercial priorities.

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Klaviyo
PLATINUM MASTER PARTNER★★★★★ 4.9 / 5
7 VERIFIED CLUTCH REVIEWS
 

START WHERE YOUR BUSINESS NEEDS US

One connected approach.
Different ways to begin.

 

We recommend the scope that fits your account, team and stage of growth.

 

AUDIT & 12-MONTH ACTION PLAN

Know what to fix.
Know what to build next.

A paid review of your email, SMS and customer journey, with a practical plan your team can work through.

$1,000one-time · audit and 12-month action plan
Discuss your $1,000 auditScope and account access agreed before work begins.

• Account health, deliverability and data review

• Lifecycle, segmentation and campaign opportunities

• Priorities ranked by impact and effort

• A 12-month roadmap with clear next actions

• A walkthrough of the findings and recommendations

 

RETENTION PARTNERSHIP

Your retention department.

A connected team to plan, create, build and improve your email, SMS and lifecycle programme.

From $5k per month · agreed delivery scope

• Lifecycle strategy & prioritisation

• Campaign planning, copy & design

• Flows, segmentation & implementation

• Deliverability & account foundations

• Regular updates & performance reviews

Compare retainer scopesScope and delivery terms agreed before work begins.

FLOW BUILD & FOUNDATIONS

A foundation to build on.

Address a defined account or customer-journey problem with a clear scope and deliverables.

$15k–$25kflow projects · agreed scope

• Account & lifecycle audit

• Migration or technical foundations

• Priority journey builds

• Creative or personalisation development

• A roadmap for the next stage

Discuss a focused projectScope and delivery terms agreed before work begins.

CONSULTANCY

Senior thinking. In your corner.

Give your internal team a shared view of the customer journey and the decisions that matter next.

$3kper month · consultancy

• Customer journey review

• Commercial & retention priorities

• Segmentation & lifecycle direction

• Account review & practical guidance

• Agreed support for your team

Discuss strategic supportScope and delivery terms agreed before work begins.

ONGOING RETAINER OPTIONS

A scope that fits the work.
A fee you can plan around.

Indicative monthly ranges in USD. We agree production, channels, markets, meetings and responsibilities before signing.

Core: $5k–$7k / month

For an established consumer brand that needs an accountable lifecycle growth function.

• Lifecycle strategy, a prioritised roadmap and a monthly roadmap call

• Typically 16–20 fully produced emails across campaigns and flows, including copy, design, build and QA

• Segmentation, testing, reporting and account foundations

• Relevant SMS and push work where included in the agreed programme

Scale: $10k–$12.5k / month

For more personas, markets, production or stakeholder coordination.

• The same connected strategy, creative, implementation and measurement approach

• Typically 25–35 fully produced emails across campaigns and flows

• Broader segmentation, personalisation and testing across the agreed audiences

• Additional channel, market and stakeholder requirements scoped before work begins

Enterprise & custom: from $20k / month

For greater market, data or operational complexity, with custom capacity and senior ownership around the agreed programme.

• Multi-market, multi-brand or multi-system lifecycle orchestration

• Klaviyo, Salesforce Marketing Cloud or Customer.io where the existing stack and scope require it

• Measurement design, responsibilities and technical dependencies written into the proposal

Flat retainers are the standard. Email production can move between campaigns and flows as priorities change. SMS and push are scoped within the agreed programme; platform and specialist third-party costs are identified separately. Enterprise pricing is custom, without a fixed ceiling.

PERFORMANCE PARTNERSHIPS

Agree the goals.
Share in the upside.

Most clients choose a flat retainer. Qualifying accounts with reliable measurement can discuss one of the two models below.

Base retainer + performance

An agreed monthly base pays for strategy, creative, production and account ownership. A performance fee adds upside when the programme delivers above the baseline we set together.

Fee = base retainer + agreed percentage × eligible incremental collected revenue above baseline. The base, percentage and cap are set in the proposal.

Performance with a minimum fee

A separate option that bills the greater of the agreed monthly minimum or the calculated performance fee. The Core minimum starts at $7,500 per month.

The minimum and performance fee are not added together. The proposal confirms the percentage, eligible result and calculation.

Set the KPIs and measurement together.

• Start with a business goal such as first-to-second purchase, repeat revenue or customer value, and connect it to the roadmap.

• Record the baseline using four to six months of history and/or a comparable year-on-year period, with seasonality in context.

• Define eligible collected revenue, reporting source, attribution window, refunds, cancellations, exclusions, percentage and fee cap before work begins.

• Record each team's responsibilities and material changes in stock, prices, promotions and acquisition. Reconcile results and reprioritise the roadmap on the agreed schedule.

Platform-attributed revenue alone does not establish incremental growth. Both performance models use a signed measurement agreement. If measurement or control is insufficient, we use a flat retainer.

Find the right partnership scope · Explore a focused flow rebuild

SHARED KPIS & ROADMAP

Agree what progress means.
Then build the plan together.

 

We connect the commercial goal to customer behaviour, the work being delivered and a shared reporting rhythm.

 

1. Establish the starting point.

Review the account, trading calendar, product economics, customer cohorts and data quality. Agree the baseline, reporting periods, attribution settings and any limits in the evidence.

 

2. Set the KPI scorecard.

Choose the measures that match the opportunity: first-to-second purchase within an agreed window, repeat purchase, time to next order, customer value or subscription retention. Add journey conversion and owned-channel revenue with margin and deliverability guardrails.

 

3. Prioritise the roadmap.

Rank opportunities by expected value, eligible volume, confidence, effort and dependencies. Agree a 90-day architecture map with owners, deliverables and test hypotheses, within a 12-month direction. The sequence reflects your business, not a fixed flow checklist.

 

4. Review and adapt.

Use weekly delivery updates, monthly performance decisions and quarterly roadmap reviews. Record what launched, what we learned and what changes next. Set targets together after diagnosis, with clear definitions and no guaranteed uplift.

 

For example, an apparel brand may prioritise fit and care education before a second-purchase journey; a consumables brand may focus on replenishment timing. We agree the customer action and measurement window before choosing the build or judging its result.

 

THE WORK BEHIND THE RELATIONSHIP

From understanding the customer
to making the journey work.

Customer & lifecycle strategy

Customer research, segmentation, journey planning and progressive personalisation that develop the relationship after each purchase.

 

Campaigns & creative

An agreed calendar, useful offers, brand-specific copy and design, with a clear reason behind each communication.

 

Flows & automation

Prioritised welcome, browse, cart, post-purchase and customer development journeys, shaped around your product and audience.

 

Account foundations

Klaviyo architecture, data, integrations, sender reputation and technical implementation that support the strategy.

 

Connected channels

Email and SMS that support each other, with channel choice, timing and frequency shaped around the customer experience.

 

Measurement & decisions

A clear baseline, reporting context, tests and a roadmap that reflects what the evidence says to do next.

 

HOW AN ONGOING PARTNERSHIP RUNS

Close to the work.
Clear on what comes next.

WEEK TO WEEK

Visibility and momentum.

Clear updates on what has launched, what is being built and what needs your input. Direct communication keeps decisions moving.

MONTH TO MONTH

Review and reprioritise.

A deeper look at performance, customer behaviour and tests. Agree the next priorities around the evidence and your commercial calendar.

AS THE RELATIONSHIP GROWS

Develop the system.

Move beyond the first-purchase foundations toward better product adoption, more relevant journeys and stronger repeat purchasing.

 

THE EXPERIENCE BEHIND THE RESULT

“Your team’s data-driven insights were game changers.”

Kimberly D. · Head of Brand, BWH Plant Co

Strategy, creative and execution together.

See the work, the decisions and the results in our client stories.

Explore client stories

 

EMAIL & CREATIVE EXAMPLES

On brand.
With a reason to send.

 

Drag to explore. Scroll inside each example to read more.

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perfectwhiteteeApparel · collection launch
ESAS NYCFragrance · Summer ’95 · animated original
VIBAeFootwear · product & colour discovery
Bloom & BondWellness & subscriptions · October 2026
Olive + CrateHome & living · August 2026
The Guitar InstituteEducation · build the foundation
PulsettoTechnology · October 2026
Carnivore SnaxFood
 

YOUR FIRST YEAR

A clear plan.
Visible progress.

STARTFOUNDATIONSTEST & DEVELOPTHE NEXT YEAR
01DAY 1

Get everyone aligned.

Agree commercial goals, KPI definitions, account access and responsibilities. Set a clear rhythm for decisions, creative feedback and approvals.

What you receive
What you receiveShared goals & responsibilities
Account access checklist
Approval & communication rhythm
02WEEK 1

Find the opportunity.

Understand your brand, customer behaviour and account health. Establish the starting point before deciding what to change.

What you receive
What you receiveCustomer & account diagnosis
Deliverability baseline
Commercial priorities
03WEEK 2

Agree the roadmap.

Map the Hourglass, rank opportunities by value, confidence, effort and dependencies, and agree the 90-day architecture map. Align the creative direction with your brand and calendar.

What you receive
What you receivePrioritised 90-day plan
Flow & campaign strategy
Creative direction
04WEEKS 3–4

Build and launch.

Write, design, build and test the first priorities. Put the foundations and approval process into practice.

What you receive
What you receivePriority campaigns & flows
Technical QA
Launch & measurement
05MONTHS 2–3

Learn what works.

Use early results to improve welcome, abandonment and post-purchase journeys. Test the message, timing and next step.

What you receive
What you receiveFirst test learnings
Refined customer journeys
Quarterly review
06MONTHS 4–6

Develop the relationship.

Deepen product education, cross-sell and replenishment. Use purchase behaviour and customer preferences to make the experience more relevant.

What you receive
What you receiveAdoption & repeat journeys
Progressive personalisation
Customer & cohort analysis
07MONTHS 7–9

Grow customer value.

Develop your VIP, loyalty, referral and reactivation opportunities. Align campaigns with product launches and seasonal demand.

What you receive
What you receiveValue-based segments
Loyalty & winback priorities
Seasonal growth plan
08MONTHS 10–12

Build the next chapter.

Review the year’s customer progression and commercial results. Keep the strongest ideas, improve the gaps and plan the next year.

What you receive
What you receiveAnnual programme review
Customer value trends
Next-year roadmap
 

A typical sequence for an ongoing partnership. Exact milestones depend on scope and approvals.

 

A FEW GOOD QUESTIONS

Before we
work together.

Clarity about the work, the relationship and what to expect.

What does working with Thrivelia cost?

Core retainers typically range from $5,000 to $7,000 USD per month, Scale from $10,000 to $12,500, and Enterprise is custom-priced, generally from $20,000 per month. The paid audit and 12-month action plan is $1,000, flow projects are typically $15,000–$25,000, and consultancy is $3,000 per month. Your proposal confirms deliverables, scope and terms before work begins.

Do you offer performance-linked pricing?

Yes. Alongside flat retainers, qualifying accounts can choose a base retainer plus an agreed performance fee, or a model that bills the greater of a monthly minimum and the calculated performance fee. These are separate arrangements. We agree KPIs, baseline, eligible incremental collected revenue, percentage, exclusions, cap, reporting and responsibilities in a signed measurement agreement.

What changes between Core, Scale and Enterprise?

The amount and complexity of the agreed work: campaign production, creative variations, lifecycle development, channels, markets, data requirements and coordination with your team. We confirm the actual production scope and responsibilities before you commit.

Who is Thrivelia a good fit for?

Brands with a product customers value and an opportunity to develop the relationship beyond the first sale. The first conversation helps us assess your goals, current account and priorities.

Do you handle strategy, copy, design and implementation?

For an ongoing retention partnership, the team connects lifecycle strategy, copy, design and technical execution. We agree the channels, priorities and production scope before work begins.

What happens during the first month?

We begin with research and an account review, agree the roadmap and develop the first creative and journey priorities. Builds and launches follow the agreed scope and approval schedule. The following quarters deepen personalisation, product adoption, repeat purchase and loyalty.

Can you work with our existing acquisition or internal team?

Yes. We connect retention activity to your broader customer journey and coordinate with your team on the brand, offers, product experience and commercial priorities.

How do you measure success?

We set the KPI scorecard together after diagnosis: a baseline, business outcomes, journey measures, targets or test hypotheses, reporting periods and guardrails. The 90-day architecture map links each priority to an owner and success measure. Monthly decisions and quarterly roadmap reviews keep the programme aligned with the evidence and your commercial calendar.

Can we start with a focused project?

We can discuss an audit, account foundations, a migration or a specific lifecycle problem. The discovery conversation helps decide whether a focused project or ongoing programme fits your needs.

Are you a Klaviyo Platinum Partner?

Yes. Thrivelia is listed as a Platinum Master Partner in Klaviyo’s official partner directory. Our official partner profile is linked on this page.

 

PLATFORMS WE WORK WITH

A stack that supports
the customer journey.

Shopify and Klaviyo are the core ecommerce stack. We also deliver custom enterprise programmes on Salesforce Marketing Cloud and Customer.io where that fits the existing business.

Explore our Retention consultancy · Discuss your tech stack

RETAIL FASHION, APPAREL & FOOTWEAR

Make the collection
part of the relationship.

 

Connect fit, styling, product adoption and the next purchase. Explore a dedicated programme with merchandising, original client work and practical measurement.

Explore fashion retention servicesRead the apparel playbookRead the footwear guide
 

PLAN THE IMPLEMENTATION

A clear journey.
Then the right build.

 

Use the Klaviyo flow guide to brief the implementation, check events and exclusions, and review the launch. Strategy and prioritisation come before the build.

 

Klaviyo

Map entry events, exclusions, purchase exits and test profiles before a flow goes live.

Read the practical guide

LET’S FIND THE RIGHT FIT

Tell us where you are.
We’ll explore what comes next.

Book a free consultation

Looking for a focused flow project? Explore the Klaviyo flow rebuild