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You're Not Losing to Competitors.
You're Losing to Churn.
Most DTC brands obsessively fund acquisition while the backend leaks revenue every single day. Customers buy once, disappear, and you pay to replace them, forever. Thrivelia stops the bleed and builds the system that makes customers come back on their own.
RETENTION MARKETING FOR DTC BRANDS
150+ BRANDS THRIVE WITH US
The Problem
Your Email & SMS Channel is Either
Missing or Misfiring
You're scaling paid ads. You're investing in new customer acquisition.
But your margins are getting squeezed and the math is getting harder every quarter.
Here's the truth most agencies won't say: the real growth lever isn't at the top of the funnel, it's everything that happens after the first purchase.
And most brands either ignore it entirely, or outsource it to someone sending discount blasts twice a month and calling it "email marketing."
Every day without a real retention system is a day you're paying to refill a leaky bucket.
The hole is always the same: no lifecycle strategy, no proper segmentation, no understanding of who your highest-value customers actually are, or how to get more of them.
01
You're puring money into acquisition with no retention safety net
Paid media costs rise. Without a backend that converts one-time buyers into loyalists, your CAC keeps eating your margin.
02
Your email/SMS is generic, not strategic
Mass broadcasts, generic welcome flows, seasonal promotions, none of it accounts for where the customer actually is in their journey or what segment they belong to.
03
You don't actually know your most valuable customers
LTV, repeat purchase rate, segment-level behaviour, without this data mapped to your campaigns, you're guessing. And guessing is expensive.
04
Your acquisition and retention teams aren't talking
Marketing siloes mean your ads bring in buyers that your email never converts to loyalists. You're fighting with one hand tied behind your back.
THE THRIVELIA SYSTEM
Why We Call It The Hourglass
ACQUISITION (PAID / ORGANIC) - KNOW, LIKE
List Growth: Personalisation Through Forms and Quizzes
Paid ads, SEO, and influencers bring traffic in, we convert 10%+ of it in the cheaper owned channels
PERSONALISATION & OFFERS (EMAIL, DATA, REVIEWS) - TRUST
Personalised Automations
Paid ads, SEO, influencers bring traffic in
First Purchase (TRY / BUY)
The moment that changes everything
LIFECYCLE ACTIVATION - ADOPT
Email, SMS, WhatsApp Kicks In
Onboarding, education, nurture, re-engagement
RETENTION EXPANDS - REPEAT, ADVOCATE
Repeat Buyers → Advocates → Community
Ltv Compounds. CAC amortizes. Profit grows.
Most brands treat marketing as a funnel.
We treat it as an hourglass.
The funnel assumes that once someone falls out the bottom, they're gone. That's why so many brands keep pouring money into the top, because the bottom always empties.
The hourglass changes everything. The first purchase isn't the end, it's the middle.
Below it, the funnel opens back up: the customer can become a repeat buyer, a brand advocate, a community member, a referrer. That bottom half is where true profit lives.
Our job is to build and operate the entire bottom half of that hourglass for you: the flows, the segments, the campaigns, the reputation ecosystem, everything that turns a one-time transaction into a long-term revenue stream.
And because we're embedded in your acquisition strategy too, both halves of the hourglass work together. The better your retention, the more your acquisition ROI compounds. That's the system.
"You came in with a clear system, the hourglass theory, and from day one you were dedicated to solving our problems and increasing our LTV." Johnny H., CMO, Perfectwhitetee
WHAT'S NEXT?
Q&A: During our first call, we will explore your goals, priorities, and challenges and share how we can help.
Week 1
Analysis: It's time to peek behind the curtain, understand your customer journey and find how much revenue you are missing every single day.
Week 2
Action: Let's address your challenges with a plan and one email at a time! We will take one week to write and design your entire first month and another week to create exciting new emails based on your branding and our proven frameworks.
Week 4
Optimisation: Our dedication typically lasts for years. Our clients get a cross-industry experience, eliminating the guesswork and benefiting from incremental growth every month!
THRIVELIA
Flexible contracts
OTHER AGENCIES
Quick direct chat communication
Clear priced scope without extra fees
Omnichannel custom planning
Holistic multi-stage offer strategising
1-Year price lock guarantee
Transparent proccesses
Constant monitoring of your account's deliverability
Complex technical software understanding and support
1 week expedited onboarding
Deep LTV Segment-specific dive
Unmatched progressive personalisation approach
REAL CLIENTS, REAL RESULTS
"Your team's data-driven insights were game changers."
Kimberly D.
Head of Brand
BWH Plant Co
"With Thrivelia, I realized that email is not even a question that I need to think about because Trayan is handling it all perfectly. You guys make awesome designs, you write good copy, and the communication is top-notch!"
Chris S., Alex U.
Founder, Chief Strategist
Sintra AI
"We have seen exponential growth in sales, and this is what we were striving for!"
DAVIT L.
Head of Digital Marketing
(Wilex Trading & GSS Solutions)
"Before Thrivelia our strategy was chaotic, but within months we 8×’d last-click campaign orders thanks to your creative, holistic approach and calm adaptation to rapid growth."
Matas K.
CGO
Pulsetto
«You came in with a clear system, the hourglass, and from day one, you were dedicated to solving our problems and increasing our LTV.»
Johnny H.
CMO
Perfectwhitetee
OUR 360° RETENTION
MARKETING APPROACH
Transforming your business after working together.
Lifecycle Marketing Agency
Convert more customers, unify your promise, maximize customer lifetime value and foster long-term loyalty.
Klaviyo Email Marketing Experts
Watch your channel revenue soar as we incrementally optimize your customer journey.
Customer Journey
Answer your customers' repeat concerns and questions before they even ask.
Reputation Management
Explore the power of genuine social proof to help more customers find and trust you.
Qualitative & Quantitative
Research
Combine zero-party data and industry understanding to solve every pain point.
Community
Build a passionate brand evangelist community.
OUR
LIFECYCLE MARKETING
SERVICES
Marketing departments can't operate in isolation and still drive meaningful outcomes for your business. That's why we manage all retention marketing channels and collaborate seamlessly with your acquisition team to fuel your company’s growth.
MORE SUCCESS STORIES
RECENT RESULTS
$100m+
tracked email + sms revenue since 2020
256%
delivery rate increase in 30 days
3x
increase click rate
in 30 days
396%
revenue increase
in 30 days
72%
increase repeat purchase
rate in 90 days
40%
increase
AOV in 60 days
GET IN
TOUCH
Ready to grow?
Fill out your application form below and partner with us on your way to scaling.
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