Butterfields Candies: Email Marketing Results Case Study

Across the first full 12-month reporting window after onboarding, Butterfields recorded $502,260 in tracked owned-channel revenue, up 187.4% on the prior year. Campaigns and flows both made a larger contribution.

Questions about the work

What does Butterfields Candies’ 187.4% growth measure?

The case reports $502,260 in tracked owned-channel revenue across March 2025–February 2026, up 187.4% against the preceding matched twelve months. Campaigns and flows both contributed. The measurement excludes separate Attentive SMS and stops before engagement close-out, so it should not be described as total business growth or current ongoing account performance.

Does attributed email revenue prove incremental profit?

No. Attribution assigns orders to a channel under a reporting model. It does not show how many orders would have happened without the messages. Assess the stated dates, baseline, channel overlap and wider store performance, then use margin data and suitable holdout tests when the decision requires an estimate of incremental profit.

Explore related work

Carnivore Snax case study

Navy Professional case study

Browse all Thrivelia case studies

Discuss your customer journey with Thrivelia