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Klaviyo strategy, audits and execution
Connect the account setup to the customer experience it should support. Thrivelia is a UK-founded email and retention marketing agency with a hybrid team across London and Sofia, helping ecommerce teams plan, build and improve their Klaviyo programmes.
Start with the account evidence
We review the events, forms, audiences, flow logic, campaign activity and reporting that shape the programme. The aim is to identify the most useful next work, whether that means fixing a filter, building a missing journey, improving creative or simplifying overlap.
What the work can include
Klaviyo account audits; lifecycle flow strategy and implementation; campaign planning and production; segmentation; audience exclusions; copy and design; testing plans; and ongoing reporting. Migration or setup responsibilities can be scoped when relevant. The engagement defines ownership and dependencies before delivery.
From audit to delivery
The account review produces a prioritised plan with a reason for each recommendation. We agree the customer journeys and delivery responsibilities, build and check the work, then monitor the account against consistent reporting definitions and commercial context.
Client evidence
In the published perfectwhitetee case, reported flow revenue per delivery changed from $1.05 in H2 2025 to $2.13 in H1 2026. That is approximately 103% growth in the reported metric across sequential half-year periods. The evidence article explains the calculation, seasonality considerations and attribution limits.
Agency, in-house or specialist support?
The right model depends on your team's strategy, creative, implementation and analytical capacity. Thrivelia can take agreed execution responsibilities or support an internal team with defined work. Our hiring guide sets out the trade-offs between an agency, an employee and a freelancer.
Scope and pricing
The scope reflects account maturity, journey complexity, production requirements and internal ownership. We agree the work and responsibilities before quoting, rather than treating every account as an identical package.
What happens next?
Use the audit checklist to record what you already know, then bring the account priorities to a strategy call. We will discuss the appropriate review or delivery scope with our London and Sofia team.