VIBAe: Footwear Retention Case Study

Thrivelia built a deeper retention programme for a rapidly growing footwear brand, connecting product education, post-purchase support, loyalty and the next order.

Questions about the work

How can a footwear brand connect product education with the next order?

VIBAe’s case connects product education, post-purchase support, loyalty and the next purchase. Its tracked owned-channel revenue grew 55.4% in April–August 2026 versus the same months of 2025. For another footwear brand, the opportunity is to use what a customer bought and needs next to shape follow-up, while measuring repeat behaviour separately from channel attribution.

What should a retention programme measure beyond email revenue?

Track second-purchase rate at a consistent customer age, time to the next order, product progression and customer lifetime value. Separate new and mature cohorts so a change in acquisition volume does not distort the diagnosis. These are evaluation principles for the next stage of work, not additional results claimed for this project.

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