.png)
.png){kind=small}
Email marketing for ecommerce brands
Turn campaigns and automated journeys into a coherent customer programme. Thrivelia is a UK-founded email and retention marketing agency with a hybrid team across London and Sofia, working with ecommerce brands across the UK, Europe and the US.
What we help you build
A clear email programme across acquisition, first purchase, product education, second purchase and ongoing customer engagement. We connect the campaign calendar to the automated journeys around it, so each message has a purpose and an appropriate audience.
What the work can include
Account and journey review; campaign planning; copy and design; lifecycle flow development; segmentation and audience exclusions; testing; and reporting. The agreed scope reflects your catalogue, customer behaviour, account maturity and internal team's responsibilities.
How we work
We start with the commercial priorities and account evidence, identify missing or overlapping journeys, agree the delivery plan, then review the work against customer progression and tracked channel performance. Reporting distinguishes platform attribution from claims about incremental revenue.
Client evidence
In our published perfectwhitetee case study, tracked owned-channel revenue grew 94% and tracked flow revenue grew 117% in H2 2025 versus H2 2024. These are one client's reported account results, with defined periods, rather than promised outcomes for another brand.
Who this suits
Ecommerce brands that need strategy and execution to work together, particularly apparel, footwear and catalogue-led businesses. We can own agreed delivery responsibilities or support your internal team with defined specialist work.
Scope and pricing
We price against agreed responsibilities, account complexity and delivery scope. A strategy call establishes what your team needs, what is already working, and which work should take priority. The published agency cost guide helps you compare scopes before choosing a partner.
What happens next?
Bring your current priorities, platform and internal responsibilities to a strategy call. We will discuss whether campaign support, a journey review or a broader retention programme fits the account.