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Updated: 5 days ago
Duvin Design: Fashion Lifecycle Emails Case Study
How Thrivelia brought lifecycle flows live, added testing and developed campaign creative while preserving the newsletter Duvin’s team knew best.
Questions about the work
Can an agency build flows while the brand keeps its newsletter?
Duvin Design’s project combined lifecycle launches, testing and campaign creative while preserving the newsletter its team knew best. This illustrates a shared operating model: agree who owns each communication, preserve the brand’s voice and coordinate the calendar so automated follow-up complements the existing editorial programme.
How do campaigns and automated flows work together?
Campaigns give a timely reason to engage, while flows respond to customer actions and lifecycle stages. Coordinate the calendar, offer and exclusions so both serve the same customer journey. Evaluate campaign and flow performance separately before combining the picture; growth in one can hide weakness in the other.
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