Wide Fit Shoes: Footwear Email Marketing Case Study

A partnership that began in 2024. A stronger automated programme. A four-year view of UK performance, with the US success story measured separately.

Questions about the work

What is the baseline behind Wide Fit Shoes’ 82% growth?

The headline compares tracked owned-channel revenue in January–August 2026 with January–August 2023 for the UK account. The partnership began in 2024, and the US story is measured separately. This makes the result a multi-year comparison with a pre-engagement baseline, not an 82% one-year increase or proof of incremental profit.

Does attributed email revenue prove incremental profit?

No. Attribution assigns orders to a channel under a reporting model. It does not show how many orders would have happened without the messages. Assess the stated dates, baseline, channel overlap and wider store performance, then use margin data and suitable holdout tests when the decision requires an estimate of incremental profit.

Explore related work

Olive + Crate case study

Navy Professional case study

Browse all Thrivelia case studies

Discuss your customer journey with Thrivelia