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Updated: 5 days ago
Selene: Pet Email & SMS Case Study
Selene’s first September reporting window combined campaigns with newly launched welcome, checkout and browse journeys, producing $29,265 in reported email and SMS revenue.
Questions about the work
What does Selene’s first reporting window show?
Selene reported $29,265 in email and SMS revenue for 8–30 September 2025 alongside newly launched welcome, checkout and browse journeys. This is a partial-month reported total, not a full-month run rate or a measured lift against a previous period. Keep the date range attached to the figure when comparing it with another programme.
Does attributed email revenue prove incremental profit?
No. Attribution assigns orders to a channel under a reporting model. It does not show how many orders would have happened without the messages. Assess the stated dates, baseline, channel overlap and wider store performance, then use margin data and suitable holdout tests when the decision requires an estimate of incremental profit.
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