TopReg: Cart Recovery Emails Case Study

TopReg reported £135,371 in email revenue in its March 2025 rolling 30-day update, alongside completed changes to checkout and added-to-cart journeys.

Questions about the work

What does TopReg’s £135,371 email figure measure?

TopReg reported £135,371 in email revenue in a rolling 30-day update shared on 10 March 2025, alongside completed checkout and added-to-cart changes. The amount describes that reporting window; it is not a measured before-and-after lift attributable solely to the recovery changes. Product relevance and dynamic content are the implementation lessons.

Does attributed email revenue prove incremental profit?

No. Attribution assigns orders to a channel under a reporting model. It does not show how many orders would have happened without the messages. Assess the stated dates, baseline, channel overlap and wider store performance, then use margin data and suitable holdout tests when the decision requires an estimate of incremental profit.

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